Trincap Ag Inc. approached me with a need to brand their bee keeping business. Trincap is an agricultural business based in the US, that partners with Yunnan Mountain Grain LLC, based in China. They specialize in bee keeping and selling honey, and have a business plan to venture into livestock, fruit trees, grains, vegetable, and fruits. Their business goals and values inspired me to create a logo that expresses who they are.

Arrow Bicycles are a mid level bicycle brand that cater to families of all sizes. With three lines of bicycles, Arrow can cater to families who can’t afford top of the line bikes, but offer that same high quality look and build. The Arrow Brand had already been established, but needed a Women’s and Kid’s line.

Arrow launched the Kid’s line first, testing the market and exposing families to the brand. To design a new logo within an established brand, I used the feel of the original Arrow logo and created a softer, more feminine feel, creating an experience that is bold and daring, yet still carries the essence of Arrow. The kid’s brand was more challenging, having to make it both playful and approachable and yet fit under the original brand.